# CRM

[Open in the interactive reference](https://docs.api.lensing.ai/lensing/v1/groups/CRM)

The CRM surface: prospects, opportunities, opportunity stages and quotes.

A prospect is a lead not yet qualified into an opportunity. An opportunity tracks a potential deal through its sales stages before it becomes a quote or a sales order. The opportunity stages of a legal entity are the ordered steps its opportunities move through. A quote is the offer made to a customer before a sales order, scoped to one opportunity.

## Groups

- [Opportunities](https://docs.api.lensing.ai/reference/lensing/v1/groups/crmOpportunities.html)
- [Opportunity Stages](https://docs.api.lensing.ai/reference/lensing/v1/groups/crmOpportunityStages.html)
- [Prospects](https://docs.api.lensing.ai/reference/lensing/v1/groups/crm-prospects.html)
- [Quotes](https://docs.api.lensing.ai/reference/lensing/v1/groups/crm-quotes.html)